UX/UI · Branding
UX/UI · Branding
UX/UI · Branding
PARADISE DRINKING WATER
PARADISE
DRINKING WATER
PARADISE DRINKING WATER
OVERVIEW
OVERVIEW
OVERVIEW
Paradise Drinking Water, serving Orange and L.A. County, is known for its award winning purified water and professional delivery service. However, the outdated website lacked customer engagement, therefore it needs a user friendly redesign to better showcase services and streamline online purchasing.
Paradise Drinking Water, serving Orange and L.A. County, is known for its award winning purified water and professional delivery service. However, the outdated website lacked customer engagement, therefore it needs a user friendly redesign to better showcase services and streamline online purchasing.
Paradise Drinking Water, serving Orange and L.A. County, is known for its award winning purified water and professional delivery service. However, the outdated website lacked customer engagement, therefore it needs a user friendly redesign to better showcase services and streamline online purchasing.
Role
Creative Director
Tools
Figma · Adobe CC · ChatGPT
Deliverables
UX/UI Design & Digital Marketing
Year
2026
Role
Creative Director
Creative Director
Deliverables
UX/UI Design, Branding,
& Digital Marketing
UX/UI Design, Branding, & Digital Marketing
Tools
Figma · Adobe CC · ChatGPT
Figma · Adobe CC · ChatGPT
Year
2026
2026
Understanding The Challenge
The Challenge
Understanding The Challenge
To begin, I evaluated the existing website to understand where the experience was falling short and how it was impacting usability.
To begin, I evaluated the existing website to understand where the experience was falling short and how it was impacting usability.
To begin, I evaluated the existing website to understand where the experience was falling short and how it was impacting usability.
The site revealed several issues in structure, clarity, and navigation, making it difficult for users to understand services, find information, and confidently purchase services.
The site revealed several issues in structure, clarity, and navigation, making it difficult for users to understand services, find information, and confidently purchase services.
The site revealed several issues in structure, clarity, and navigation, making it difficult for users to understand services, find information, and confidently purchase services.
Key Issues Identified
Key Issues Identified
Key Issues Identified
Minimal product imagery, reducing customer connection
Minimal product imagery, reducing
customer connection
Minimal product imagery, reducing customer connection
Poor visual hierarchy, making content hard to scroll through
Poor visual hierarchy, making content hard to scroll through
Poor visual hierarchy, making content hard to scroll through
Not user friendly via mobile
Not user friendly via mobile
Not user friendly via mobile
Outdated visuals and typography that does not reflect the brand
Outdated visuals and typography that
didn’t reflect the brand
Outdated visuals and typography that does not reflect the brand
Confusing navigation structure
Confusing navigation structure
Confusing navigation structure
TARGET MARKET
TARGET MARKET
TARGET MARKET
To ensure the redesign aligned with user needs, I defined the primary target audience and their expectations when interacting with a water delivery service
To ensure the redesign aligned with user needs, I defined the primary target audience and their expectations when interacting with a water delivery service
To ensure the redesign aligned with user needs, I defined the primary target audience and their expectations when interacting with a water delivery service
User Profile
User Profile
User Profile
Young and senior adults, primarily working professionals and families
Young and senior adults, primarily working professionals and families
Young and senior adults, primarily working professionals and families
Mix of household types
Mix of household types
Mix of household types
Moderate to high tech savvy, comfortable navigating digital platforms
Moderate to high tech savvy, comfortable navigating digital platforms
Moderate to high tech savvy, comfortable navigating digital platforms
Upper-middle income, with spending focused on quality service and reliable water
Upper-middle income, with spending focused on quality service and reliable water
Upper-middle income, with spending focused on quality service and reliable water
Behaviors & Mindset
Behaviors & Mindset
Behaviors & Mindset
Health conscious and intentional about daily consumption choices
Health conscious and intentional about daily consumption choices
Health conscious and intentional about daily consumption choices
Value convenience and efficiency in recurring services
Value convenience and efficiency in recurring services
Value convenience and efficiency in recurring services
Tend to research and compare options before committing
Tend to research and compare options before committing
Tend to research and compare options before committing
Prefer brands that feel trustworthy, transparent, and established
Prefer brands that feel trustworthy, transparent, and established
Prefer brands that feel trustworthy, transparent, and established
Needs & Expectations
Needs & Expectations
Needs & Expectations
Clear understanding of service offerings and delivery options
Clear understanding of service offerings and delivery options
Clear understanding of service offerings and delivery options
Straightforward pricing and easy comparison between plans
Straightforward pricing and easy comparison between plans
Straightforward pricing and easy comparison between plans
Simple, intuitive navigation without unnecessary complexity
Simple, intuitive navigation without unnecessary complexity
Simple, intuitive navigation without unnecessary complexity
Accessible support and reliable information throughout the platform
Accessible support and reliable information throughout the platform
Accessible support and reliable information throughout the platform
Motivation & Goals
Motivation & Goals
Motivation & Goals
Invest in high quality, safe water for personal and/or family use
Invest in high quality, safe water for personal and/or family use
Invest in high quality, safe water for personal and/or family use
Choose a service that feels dependable and easy to manage
Choose a service that feels dependable and easy to manage
Choose a service that feels dependable and easy to manage
Save time through streamlined delivery and decision making
Save time through streamlined delivery and decision making
Save time through streamlined delivery and decision making
Build long term trust with a reliable provider
Build long term trust with a reliable provider
Build long term trust with a reliable provider
Design Goals
Design Goals
Design Goals
I defined a clear set of goals to guide the redesign and address the most critical usability gaps.
I defined a clear set of goals to guide the redesign and address the most critical usability gaps.
I defined a clear set of goals to guide the redesign and address the most critical usability gaps.
These goals focused on improving functionality, organizing information more effectively, and creating a more engaging and trustworthy user experience.
These goals focused on improving functionality, organizing information more effectively, and creating a more engaging and trustworthy user experience.
These goals focused on improving functionality, organizing information more effectively, and creating a more engaging and trustworthy user experience.
Improving content delivery and visual hierarchy
Improving content delivery and visual hierarchy
Improving content delivery and visual hierarchy
Creating a more efficient and affective navigating platform
Creating a more efficient and affective navigating platform
Creating a more efficient and affective navigating platform
Guiding users toward clear actions
Guiding users toward clear actions
Guiding users toward clear actions
Enhancing mobile usability
Enhancing mobile usability
Enhancing mobile usability
Strengthening brand credibility
Strengthening brand credibility
Strengthening brand credibility
Sitemap
Sitemap
Sitemap
With these goals in mind, I created a scalable site architecture.
With these goals in mind, I created a scalable site architecture.
With these goals in mind, I created a scalable site architecture.
The sitemap organizes content in a way that guides different user needs across services, pricing, and support.
The sitemap organizes content in a way that guides different user needs across services, pricing, and support.
The sitemap organizes content in a way that guides different user needs across services, pricing, and support.
User Flow
User Flow
User Flow
I mapped how users navigate the experience from exploration to decision making.
I mapped how users navigate the experience from exploration to decision making.
I mapped how users navigate the experience from exploration to decision making.
The flow highlights both direct and guided paths, ensuring users can easily find and select the right plan.
The flow highlights both direct and guided paths, ensuring users can easily find and select the right plan.
The flow highlights both direct and guided paths, ensuring users can easily find and select the right plan.
Visual Identity
Visual Identity
Visual Identity
Bringing the experience to life through interface and interaction
Bringing the experience to life through interface and interaction
Bringing the experience to life through interface and interaction
The visual direction was refined to better reflect the quality and richness of the brand. Through typography, color, and imagery, the goal was to create a more premium and immersive experience.
The visual direction was refined to better reflect the quality and richness of the brand. Through typography, color, and imagery, the goal was to create a more premium and immersive experience.
The visual direction was refined to better reflect the quality and richness of the brand. Through typography, color, and imagery, the goal was to create a more premium and immersive experience.
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
A mark that combines symbolism and simplicity to reflect the brand’s identity.
A mark that combines symbolism and simplicity to reflect the brand’s identity.
A mark that combines symbolism and simplicity to reflect the brand’s identity.
The logo was designed by integrating a sunset illustration within a water droplet, merging the ideas of purity and “paradise." The sunset represents a sense of calm and escape, while the water droplet reinforces the core service. This combination creates a recognizable and meaningful mark that reflects both the product and the brand’s positioning.
The logo was designed by integrating a sunset illustration within a water droplet, merging the ideas of purity and “paradise." The sunset represents a sense of calm and escape, while the water droplet reinforces the core service. This combination creates a recognizable and meaningful mark that reflects both the product and the brand’s positioning.
The logo was designed by integrating a sunset illustration within a water droplet, merging the ideas of purity and “paradise." The sunset represents a sense of calm and escape, while the water droplet reinforces the core service. This combination creates a recognizable and meaningful mark that reflects both the product and the brand’s positioning.
WIREFRAMES
WIREFRAMES
WIREFRAMES
I created wireframes to establish layout, positioning, and content flow across key pages.
I created wireframes to establish layout, positioning, and content flow across key pages.
I created wireframes to establish layout, positioning, and content flow across key pages.
I developed both desktop and mobile wireframes to prioritize usability, legibility, and consistency across screen sizes.
I developed both desktop and mobile wireframes to prioritize usability, legibility, and consistency across screen sizes.
I developed both desktop and mobile wireframes to prioritize usability, legibility, and consistency across screen sizes.
FINAL DESIGN DECISIONS
FINAL DESIGN DECISIONS
FINAL DESIGN DECISIONS
I developed a series of design solutions to directly address the identified challenges.
I developed a series of design solutions to directly address the identified challenges.
Each decision was focused on improving usability, guiding user behavior, and creating a more seamless and accessible experience.
Each decision was focused on improving usability, guiding user behavior, and creating a more seamless and accessible experience.
Each decision was focused on improving usability, guiding user behavior, and creating a more seamless and accessible experience.
Improved Information Hierarchy & Content Clarity
Improved Information Hierarchy & Content Clarity
Improved Information Hierarchy & Content Clarity
ORIGINAL WEBSITE
ORIGINAL WEBSITE
ORIGINAL WEBSITE
Content was densely packed with minimal structure, making it difficult for users to quickly review and find key information.
Content was densely packed with minimal structure, making it difficult for users to quickly review and find key information.
Content was densely packed with minimal structure, making it difficult for users to quickly review and find key information.
REDESIGNED WEBSITE
REDESIGNED WEBSITE
REDESIGNED WEBSITE
Content is organized with clear spacing, and sections, improving readability and guiding users to important information.
Content is organized with clear spacing, and sections, improving readability and guiding users to important information.
Content is organized with clear spacing, and sections, improving readability and guiding users to important information.
Enhanced Visual Identity & Credibility
Enhanced Visual Identity & Credibility
Enhanced Visual Identity & Credibility
ORIGINAL WEBSITE
ORIGINAL WEBSITE
ORIGINAL WEBSITE
Outdated visuals and inconsistent typography reduced credibility and failed to reflect a modern, trustworthy brand.
Outdated visuals and inconsistent typography reduced credibility and failed to reflect a modern, trustworthy brand.
Outdated visuals and inconsistent typography reduced credibility and failed to reflect a modern, trustworthy brand.
REDESIGNED WEBSITE
REDESIGNED WEBSITE
REDESIGNED WEBSITE
A cohesive visual website with modern characteristics and clean layouts, enhancing credibility and creating a more engaging platform.
A cohesive visual website with modern characteristics and clean layouts, enhancing credibility and creating a more engaging platform.
A cohesive visual website with modern characteristics and clean layouts, enhancing credibility and creating a more engaging platform.
Refined Navigation & Site Structure
Refined Navigation & Site Structure
Refined Navigation & Site Structure
ORIGINAL WEBSITE
ORIGINAL WEBSITE
ORIGINAL WEBSITE
Complex navigation and mislinked pages made it difficult for users to locate key information like pricing and services.
Complex navigation and mislinked pages made it difficult for users to locate key information like pricing and services.
Complex navigation and mislinked pages made it difficult for users to locate key information like pricing and services.
REDESIGNED WEBSITE
REDESIGNED WEBSITE
REDESIGNED WEBSITE
A clear navigation structure allows users to easily explore services, access pricing, and move through the site.
A clear navigation structure allows users to easily explore services, access pricing, and move through the site.
A clear navigation structure allows users to easily explore services, access pricing, and move through the site.
Improved Pricing Transparency
Improved Pricing Transparency
Improved Pricing Transparency
ORIGINAL WEBSITE
ORIGINAL WEBSITE
ORIGINAL WEBSITE
Lack of clear pricing made it difficult for users to compare plans and understand available options.
Lack of clear pricing made it difficult for users to compare plans and understand available options.
Lack of clear pricing made it difficult for users to compare plans and understand available options.
REDESIGNED WEBSITE
REDESIGNED WEBSITE
REDESIGNED WEBSITE
A dedicated pricing page presents plans in a clear, structured format, enabling easy comparison and informed decision-making.
A dedicated pricing page presents plans in a clear, structured format, enabling easy comparison and informed decision-making.
A dedicated pricing page presents plans in a clear, structured format, enabling easy comparison and informed decision-making.
Guided Decision Making Experience
Guided Decision Making Experience
Guided Decision Making Experience
ORIGINAL WEBSITE
ORIGINAL WEBSITE
ORIGINAL WEBSITE
Users had no guidance in selecting the right plan and limited access to support when questions arose.
Users had no guidance in selecting the right plan and limited access to support when questions arose.
Users had no guidance in selecting the right plan and limited access to support when questions arose.
REDESIGNED WEBSITE
REDESIGNED WEBSITE
REDESIGNED WEBSITE
Interactive tools like a product quiz provide personalized guidance and instant support, simplifying the decision-making process.
Interactive tools like a product quiz provide personalized guidance and instant support, simplifying the decision-making process.
Interactive tools like a product quiz provide personalized guidance and instant support, simplifying the decision-making process.
Responsive & Mobile Optimization
Responsive & Mobile Optimization
Responsive & Mobile Optimization
Responsive layouts were designed to ensure seamless navigation, readable content, and properly scaled visuals across all devices.
Responsive layouts were designed to ensure seamless navigation, readable content, and properly scaled visuals across all devices.
Responsive layouts were designed to ensure seamless navigation, readable content, and properly scaled visuals across all devices.
BRANDING
BRANDING
BRANDING
Extending the brand across physical materials to reinforce consistency and professionalism.
Extending the brand across physical materials to reinforce consistency and professionalism.
The stationery system carries the brand’s visual identity across essential materials, creating a cohesive and polished presence. Each piece was designed to maintain clarity and consistency, helping strengthen brand recognition beyond the digital experience.
The stationery system carries the brand’s visual identity across essential materials, creating a cohesive and polished presence. Each piece was designed to maintain clarity and consistency, helping strengthen brand recognition beyond the digital experience.
The stationery system carries the brand’s visual identity across essential materials, creating a cohesive and polished presence. Each piece was designed to maintain clarity and consistency, helping strengthen brand recognition beyond the digital experience.
DIGITAL ADS
DIGITAL ADS
DIGITAL ADS
Digital ads were designed to adapt the identity across different format and platforms
Digital ads were designed to adapt the identity across different format and platforms
Each variation maintains visual consistency while accommodating different dimensions and communication needs.
Each variation maintains visual consistency while accommodating different dimensions and communication needs.
Each variation maintains visual consistency while accommodating different dimensions and communication needs.
REFLECTION
REFLECTION
REFLECTION
Designing with Intent
Designing with Intent
Designing with Intent
This project helped me understand how to identify usability issues and translate them into intentional design solutions. I focused on improving clarity, structure, and user decision making rather than just visual appearance.
This project helped me understand how to identify usability issues and translate them into intentional design solutions. I focused on improving clarity, structure, and user decision making rather than just visual appearance.
This project helped me understand how to identify usability issues and translate them into intentional design solutions. I focused on improving clarity, structure, and user decision making rather than just visual appearance.
Balancing Form & Function
Balancing Form & Function
Balancing Form & Function
I learned how to balance clean, modern visuals with usability, ensuring the interface not only looks engaging but also guides users through a clear and intuitive experience.
I learned how to balance clean, modern visuals with usability, ensuring the interface not only looks engaging but also guides users through a clear and intuitive experience.
I learned how to balance clean, modern visuals with usability, ensuring the interface not only looks engaging but also guides users through a clear and intuitive experience.
Future Improvements
Future Improvements
Future Improvements
If I were to continue this project, I would incorporate user testing and feedback to validate design decisions and further refine the overall experience.
If I were to continue this project, I would incorporate user testing and feedback to validate design decisions and further refine the overall experience.
If I were to continue this project, I would incorporate user testing and feedback to validate design decisions and further refine the overall experience.
VIEW OTHER CASE STUDIES
VIEW OTHER CASE STUDIES
VIEW OTHER CASE STUDIES
Let's Build Something Meaningful
Let's Build Something Meaningful
Let's Build Something Meaningful
I’m open to UX/UI roles, internships, and creative collaborations.
I’m open to UX/UI roles, internships, and creative collaborations.
I’m open to UX/UI roles, internships, and creative collaborations.
© 2026 Nidhi Anand Designs - All Rights Reserved.
© 2026 Nidhi Anand Designs - All Rights Reserved.