UX/UI Design Intern
UX/UI Design Intern
UX/UI Design Intern
THE
DESIGNLEMONADE,
LLC
THE DESIGNLEMONADE, LLC
THE
DESIGNLEMONADE,
LLC
OVERVIEW
OVERVIEW
OVERVIEW
The DesignLemonade is a digital learning platform designed to assist creative entrepreneurs build sustainable businesses through structured content and practical resources. During my internship, I contributed to the platform’s user experience by designing key content pages and supporting usability testing efforts that informed ongoing improvements to the platform’s architecture and navigation.
The DesignLemonade is a digital learning platform designed to assist creative entrepreneurs build sustainable businesses through structured content and practical resources. During my internship, I contributed to the platform’s user experience by designing key content pages and supporting usability testing efforts that informed ongoing improvements to the platform’s architecture and navigation.
The DesignLemonade is a digital learning platform designed to assist creative entrepreneurs build sustainable businesses through structured content and practical resources. During my internship, I contributed to the platform’s user experience by designing key content pages and supporting usability testing efforts that informed ongoing improvements to the platform’s architecture and navigation.
Role
UX/UI Designer
Tools
Figma · FigJam · ChatGPT
Deliverables
Prototype Webpages, Usability Testing
Year
2025
Role
UX/UI Designer
UX/UI Designer
Deliverables
Prototype Webpages, User Acceptance Testing
Prototype Webpages, User Acceptance Testing
Tools
Figma · FigJam · ChatGPT
Figma · FigJam · ChatGPT
Year
2026
2026
OUR TEAM
OUR TEAM
OUR TEAM
A collaborative team of designers working together to shape the platform’s structure, content, and overall user experience.
A collaborative team of designers working together to shape the platform’s structure, content, and overall user experience.
Julio Ceaser Falu
Julio Ceaser Falu
Julio Ceaser Falu
Founder & Creative Director
Founder & Creative Director
Founder & Creative Director
Stefany Harada
Stefany Harada
Stefany Harada
UX/UI Designer
UX/UI Designer
UX/UI Designer
Nidhi Patel
Nidhi Patel
Nidhi Patel
UX/UI Designer
UX/UI Designer
UX/UI Designer
My Role
My Role
My Role
Joining an existinng established system, I focused on expanding key experiences while learning how the platform was evolving
Joining an existinng established system, I focused on expanding key experiences while learning how the platform was evolving
Joining an existinng established system, I focused on expanding key experiences while learning how the platform was evolving
I joined The DesignLemonade after the core platform, information architecture, design system, and pillar structure, had already been defined.
My role focused on designing supporting experiences, including the Resources and Blog landing pages, along with additional content pages across the platform.
I also collaborated with my team during user acceptance testing, assisting in moderated sessions and observing how users interacted with the product.
I joined The DesignLemonade after the core platform, information architecture, design system, and pillar structure, had already been defined.
My role focused on designing supporting experiences, including the Resources and Blog landing pages, along with additional content pages across the platform.
I also collaborated with my team during usability testing, assisting in moderated sessions and observing how users interacted with the product.
I joined The DesignLemonade after the core platform, information architecture, design system, and pillar structure, had already been defined.
My role focused on designing supporting experiences, including the Resources and Blog landing pages, along with additional content pages across the platform.
I also collaborated with my team during usability testing, assisting in moderated sessions and observing how users interacted with the product.
Resources; Landing Page
Resources; Landing Page
Resources; Landing Page
Resources; Categorized Pages
Resources; Categorized Pages
Resources; Categorized Pages
Blog; Landing Page
Blog; Landing Page
Blog; Landing Page
Blog; Categorized Pages
Blog; Categorized Pages
Blog; Categorized Pages
Contact and About Us Pages
Contact and About Us Pages
Contact and About Us Pages
User Acceptance Testing Support
User Acceptance Testing Support
User Acceptance Testing Support
THE 5 CORE PILLARS
THE 5 CORE PILLARS
THE 5 CORE PILLARS
The platform was built around five core pillars designed to guide users through the process of building a design business.
The platform was built around five core pillars designed to guide users through the process of building a design business.
Rather than acting as a content library, the platform used five pillars, START, SYSTEMS, MONEY, GROWTH, and MINDSET. This was to reflect different stages of a designer’s journey. Each pillar organized content, provided structured learning, and helped guide users toward their next step.
Rather than acting as a content library, the platform used five pillars, START, SYSTEMS, MONEY, GROWTH, and MINDSET. This was to reflect different stages of a designer’s journey. Each pillar organized content, provided structured learning, and helped guide users toward their next step.
Rather than acting as a content library, the platform used five pillars, START, SYSTEMS, MONEY, GROWTH, and MINDSET. This was to reflect different stages of a designer’s journey. Each pillar organized content, provided structured learning, and helped guide users toward their next step.
TARGET MARKET
TARGET MARKET
TARGET MARKET
Understanding the designers this platform serves helped guide decisions around structure and user experience.
Understanding the designers this platform serves helped guide decisions around structure and user experience.
Understanding the designers this platform serves helped guide decisions around structure and user experience.
The DesignLemonade is built for early career designers who are learning how to turn their skills into sustainable businesses. They value clear structure, practical resources, and guidance that helps them confidently move forward.
The DesignLemonade is built for early career designers who are learning how to turn their skills into sustainable businesses. They value clear structure, practical resources, and guidance that helps them confidently move forward.
The DesignLemonade is built for early career designers who are learning how to turn their skills into sustainable businesses. They value clear structure, practical resources, and guidance that helps them confidently move forward.
User Profile
User Profile
User Profile
Early career designers (ages 20–32) exploring or building independent creative careers
Early career designers (ages 20–32) exploring or building independent creative careers
Early career designers (ages 20–32) exploring or building independent creative careers
Freelancers, side-hustlers, and aspiring studio owners across the U.S.
Freelancers, side-hustlers, and aspiring studio owners across the U.S.
Freelancers, side-hustlers, and aspiring studio owners across the U.S.
Backgrounds in graphic design, UX/UI, branding, and digital design
Backgrounds in graphic design, UX/UI, branding, and digital design
Backgrounds in graphic design, UX/UI, branding, and digital design
1–7 years of experience, often balancing employment with freelance or creator work
1–7 years of experience, often balancing employment with freelance or creator work
1–7 years of experience, often balancing employment with freelance or creator work
Behaviors & Mindset
Behaviors & Mindset
Behaviors & Mindset
Entrepreneurial minded, but still developing business confidence and direction
Entrepreneurial minded, but still developing business confidence and direction
Entrepreneurial minded, but still developing business confidence and direction
Actively seeking structure, clarity, and practical guidance not just inspiration
Actively seeking structure, clarity, and practical guidance not just inspiration
Actively seeking structure, clarity, and practical guidance not just inspiration
Learn through videos, structured content, and step by step frameworks
Learn through videos, structured content, and step by step frameworks
Learn through videos, structured content, and step by step frameworks
Often feel overwhelmed, underprepared, or uncertain about next steps
Often feel overwhelmed, underprepared, or uncertain about next steps
Often feel overwhelmed, underprepared, or uncertain about next steps
Needs & Expectations
Needs & Expectations
Needs & Expectations
Clear pathways for learning how to start, grow, and manage a design business
Clear pathways for learning how to start, grow, and manage a design business
Clear pathways for learning how to start, grow, and manage a design business
Simple, intuitive navigation that reduces overwhelm and decision fatigue
Simple, intuitive navigation that reduces overwhelm and decision fatigue
Simple, intuitive navigation that reduces overwhelm and decision fatigue
Practical, actionable resources that can be immediately applied
Practical, actionable resources that can be immediately applied
Practical, actionable resources that can be immediately applied
Clear distinction between free and paid content or features
Clear distinction between free and paid content or features
Clear distinction between free and paid content or features
Motivation & Goals
Motivation & Goals
Motivation & Goals
Turn creative skills into a stable, sustainable source of income
Turn creative skills into a stable, sustainable source of income
Turn creative skills into a stable, sustainable source of income
Build confidence in pricing, positioning, and client work
Build confidence in pricing, positioning, and client work
Build confidence in pricing, positioning, and client work
Develop systems to manage workflow, time, and business operations
Develop systems to manage workflow, time, and business operations
Develop systems to manage workflow, time, and business operations
Grow from freelancer to business owner with long-term direction and stability
Grow from freelancer to business owner with long-term direction and stability
Grow from freelancer to business owner with long-term direction and stability
WIREFRAMES
WIREFRAMES
WIREFRAMES
I designed content driven pages to improve how users discover and engage with information.
I designed content driven pages to improve how users discover and engage with information.
I designed content driven pages to improve how users discover and engage with information.
The approach prioritized clear structure, scannability, and ease of navigation, starting with low-fidelity wireframes, then progressing into more refined, high-fidelity layout.
The approach prioritized clear structure, scannability, and ease of navigation, starting with low-fidelity wireframes, then progressing into more refined, high-fidelity layout.
The approach prioritized clear structure, scannability, and ease of navigation, starting with low-fidelity wireframes, then progressing into more refined, high-fidelity layout.
THE FINAL DESIGN
THE FINAL DESIGN
THE FINAL DESIGN
To Understand How The Platform Actually Performed, We Observed Real Users Navigating The Experience.
To Understand How The Platform Actually Performed, We Observed Real Users Navigating The Experience.
To Understand How The Platform Actually Performed, We Observed Real Users Navigating The Experience.
We conducted a live moderated usability testing with 4 users to evaluate how people navigated and interpreted the platform. The sessions focused on pages designed by my co-intern, Stefany, and I supported the process by assisting in test preparation, participating in live sessions, and observing user behavior to identify friction points and areas of confusion.
We conducted a live moderated usability testing with 4 users to evaluate how people navigated and interpreted the platform. The sessions focused on pages designed by my co-intern, Stefany, and I supported the process by assisting in test preparation, participating in live sessions, and observing user behavior to identify friction points and areas of confusion.
We conducted a live moderated usability testing with 4 users to evaluate how people navigated and interpreted the platform. The sessions focused on pages designed by my co-intern, Stefany, and I supported the process by assisting in test preparation, participating in live sessions, and observing user behavior to identify friction points and areas of confusion.
Moderated test - Adriana
Moderated test - Adriana
Moderated test - Adriana
Moderated test - Vanessa
Moderated test - Vanessa
Moderated test - Vanessa
Results From The Usability Tests
Results From The usability Tests
Results From The Usability Tests
Key Findings
Key Findings
Key Findings
Content structure felt logical once understood, but not immediately intuitive
Content structure felt logical once understood, but not immediately intuitive
Content structure felt logical once understood, but not immediately intuitive
Navigation between pillar sections felt disconnected
Navigation between pillar sections felt disconnected
Navigation between pillar sections felt disconnected
Naming and labeling of flows led to misinterpretation
Naming and labeling of flows led to misinterpretation
Naming and labeling of flows led to misinterpretation
Users often gravitated toward the Resources section first
Users often gravitated toward the Resources section first
Users often gravitated toward the Resources section first
Using These Insights, we began rethinking the structure to create a More intuitive and guided experience.
Using These Insights, we began rethinking the structure to create a More intuitive and guided experience.
Using These Insights, we began rethinking the structure to create a More intuitive and guided experience.
Based on testing, the team shifted toward simplifying the platform’s structure and improving navigation clarity. I contributed to early exploration of updated directions, focusing on reducing complexity and improving how users move through content.
Based on testing, the team shifted toward simplifying the platform’s structure and improving navigation clarity. I contributed to early exploration of updated directions, focusing on reducing complexity and improving how users move through content.
Based on testing, the team shifted toward simplifying the platform’s structure and improving navigation clarity. I contributed to early exploration of updated directions, focusing on reducing complexity and improving how users move through content.
Improvements in Progress
Improvements in Progress
Improvements in Progress
Enhance entry points
Enhance entry points
Enhance entry points
Simplify navigation
Simplify navigation
Simplify navigation
Reduce overlapping paths
Reduce overlapping paths
Reduce overlapping paths
Clarify content structure
Clarify content structure
Clarify content structure
The project is currently in an active iteration phase, with further testing and refinement planned before development.
The project is currently in an active iteration phase, with further testing and refinement planned before development.
The project is currently in an active iteration phase, with further testing and refinement planned before development.
NEW ITERATIONS
NEW ITERATIONS
NEW ITERATIONS
Resources PAGE
Resources PAGE
Resources PAGE
BLOG PAGE
BLOG PAGE
BLOG PAGE
REFLECTION
REFLECTION
REFLECTION
Designing with Intent
Designing with Intent
Designing with Intent
This experience strengthened my ability to identify usability issues through observation and translate them into meaningful design considerations. I learned to focus on clarity, structure, and user understanding rather than just visual execution.
This experience strengthened my ability to identify usability issues through observation and translate them into meaningful design considerations. I learned to focus on clarity, structure, and user understanding rather than just visual execution.
This experience strengthened my ability to identify usability issues through observation and translate them into meaningful design considerations. I learned to focus on clarity, structure, and user understanding rather than just visual execution.
Designing as a Team
Designing as a Team
Designing as a Team
Working within a collaborative environment taught me how UX decisions are shaped through communication, feedback, and shared problem solving. I learned from supporting team led initiatives and by contributing within an evolving design process.
Working within a collaborative environment taught me how UX decisions are shaped through communication, feedback, and shared problem solving. I learned from supporting team led initiatives and by contributing within an evolving design process.
Working within a collaborative environment taught me how UX decisions are shaped through communication, feedback, and shared problem solving. I learned from supporting team led initiatives and by contributing within an evolving design process.
Future Improvements
Future Improvements
Future Improvements
This project showed me the importance of testing and iteration in UX design. Moving forward, I aim to continue strengthening my ability to validate design decisions and refine processes through user feedback.
This project showed me the importance of testing and iteration in UX design. Moving forward, I aim to continue strengthening my ability to validate design decisions and refine processes through user feedback.
This project showed me the importance of testing and iteration in UX design. Moving forward, I aim to continue strengthening my ability to validate design decisions and refine processes through user feedback.
VIEW OTHER CASE STUDIES
VIEW OTHER CASE STUDIES
VIEW OTHER CASE STUDIES
Let's Build Something Meaningful
Let's Build Something Meaningful
Let's Build Something Meaningful
I’m open to UX/UI roles, internships, and creative collaborations.
I’m open to UX/UI roles, internships, and creative collaborations.
I’m open to UX/UI roles, internships, and creative collaborations.
© 2026 Nidhi Anand Designs - All Rights Reserved.
© 2026 Nidhi Anand Designs - All Rights Reserved.