UX/UI
UX/UI
UX/UI
EUROCRUISE
EUROCRUISE
EUROCRUISE
OVERVIEW
OVERVIEW
OVERVIEW
EuroCruise is a new travel company founded by Jason Strong, offering escorted tours, cruises, river cruises, active vacations, and resorts throughout Europe. For this project, I designed and prototyped a brand new website to help the company establish a professional online presence, communicate its branding effectively, and generate leads.
EuroCruise is a new travel company founded by Jason Strong, offering escorted tours, cruises, river cruises, active vacations, and resorts throughout Europe. For this project, I designed and prototyped a brand new website to help the company establish a professional online presence, communicate its branding effectively, and generate leads.
EuroCruise is a new travel company founded by Jason Strong, offering escorted tours, cruises, river cruises, active vacations, and resorts throughout Europe. For this project, I designed and prototyped a brand new website to help the company establish a professional online presence, communicate its branding effectively, and generate leads.
Role
UX/UI Designer
UX/UI Designer
Deliverables
Prototyped Website
Prototyped Website
Tools
Figma
Figma
Year
2025
2025
Role
Creative Director
Tools
Figma · Adobe CC
Deliverables
UX/UI Design, Branding,
Digital Marketing
Year
2026
Understanding the Challenge
Understanding the Challenge
The Challenge
Before designing the platform, it was important to understand the core challenge behind the experience.
Before designing the platform, it was important to understand the core challenge behind the experience.
Before designing the platform, it was important to understand the core challenge behind the experience.
The goal was to create a luxury travel website that felt both trustworthy and easy to navigate for an older, high income audience. At the same time, the platform needed to support multiple booking pathways while maintaining a sense of clarity and professionalism.
The goal was to create a luxury travel website that felt both trustworthy and easy to navigate for an older, high income audience. At the same time, the platform needed to support multiple booking pathways while maintaining a sense of clarity and professionalism.
The goal was to create a luxury travel website that felt both trustworthy and easy to navigate for an older, high income audience. At the same time, the platform needed to support multiple booking pathways while maintaining a sense of clarity and professionalism.
With the challenge defined, I established a set of goals to guide both the user experience and overall business direction.
With the challenge defined, I established a set of goals to guide both the user experience and overall business direction.
With the challenge defined, I established a set of goals to guide both the user experience and overall business direction.
These goals focused on building trust, simplifying navigation, and creating a seamless journey from exploration to booking, while positioning EuroCruises as a premium and reliable travel brand.
These goals focused on building trust, simplifying navigation, and creating a seamless journey from exploration to booking, while positioning EuroCruises as a premium and reliable travel brand.
These goals focused on building trust, simplifying navigation, and creating a seamless journey from exploration to booking, while positioning EuroCruises as a premium and reliable travel brand.
Business Goals
Business Goals
Business Goals
Communicate strong, scalable brand identity
Communicate strong, scalable brand identity
Communicate strong, scalable brand identity
Establish trust despite being a new company
Establish trust despite being a new company
Establish trust despite being a new company
Generate leads through multiple entry points
Generate leads through multiple entry points
Generate leads through multiple entry points
Position as a premium travel provider
Position as a premium travel provider
Position as a premium travel provider
User Goals
User Goals
User Goals
Easily explore destinations and cruise options
Easily explore destinations and cruise options
Easily explore destinations and cruise options
Understand offerings without confusion
Understand offerings without confusion
Understand offerings without confusion
Feel confident before booking
Feel confident before booking
Feel confident before booking
Access guidance for unfamiliar travel processes
Access guidance for unfamiliar travel processes
Access guidance for unfamiliar travel processes
To ensure these goals aligned with real user needs, I defined a clear target audience for the platform.
To ensure these goals aligned with real user needs, I defined a clear target audience for the platform.
To ensure these goals aligned with real user needs, I defined a clear target audience for the platform.
User Profile
User Profile
User Profile
Adults aged 55–75, primarily retirees or semi-retired professionals
Adults aged 55–75, primarily retirees or semi-retired professionals
Adults aged 55–75, primarily retirees or semi-retired professionals
Higher household income ($120K–$140K), with strong spending power for luxury experiences
Higher household income ($120K–$140K), with strong spending power for luxury experiences
Higher household income ($120K–$140K), with strong spending power for luxury experiences
Majority female audience with a mix of marital statuses and lifestyle needs
Majority female audience with a mix of marital statuses and lifestyle needs
Majority female audience with a mix of marital statuses and lifestyle needs
Moderate to high tech familiarity, comfortable browsing and booking online
Moderate to high tech familiarity, comfortable browsing and booking online
Moderate to high tech familiarity, comfortable browsing and booking online
Behaviors & Mindset
Behaviors & Mindset
Behaviors & Mindset
Moderate to high tech familiarity, comfortable browsing and booking online
Moderate to high tech familiarity, comfortable browsing and booking online
Moderate to high tech familiarity, comfortable browsing and booking online
Prefer guided and structured journeys over independent planning
Prefer guided and structured journeys over independent planning
Prefer guided and structured journeys over independent planning
Take time to research options and compare experiences before committing
Take time to research options and compare experiences before committing
Take time to research options and compare experiences before committing
Expect professionalism and credibility, especially from newer brands
Expect professionalism and credibility, especially from newer brands
Expect professionalism and credibility, especially from newer brands
Needs & Expectations
Needs & Expectations
Needs & Expectations
Clear, easy to follow navigation with minimal complexity
Clear, easy to follow navigation with minimal complexity
Clear, easy to follow navigation with minimal complexity
Transparent information about itineraries, pricing, and onboard experience
Transparent information about itineraries, pricing, and onboard experience
Transparent information about itineraries, pricing, and onboard experience
Reassurance and trust building content before booking
Reassurance and trust building content before booking
Reassurance and trust building content before booking
Step by step guidance to support decision making and planning
Step by step guidance to support decision making and planning
Step by step guidance to support decision making and planning
Motivation & Goals
Motivation & Goals
Motivation & Goals
Enjoy a premium, stress free travel experience
Enjoy a premium, stress free travel experience
Enjoy a premium, stress free travel experience
Escape routine and indulge in relaxing, high quality trips
Escape routine and indulge in relaxing, high quality trips
Escape routine and indulge in relaxing, high quality trips
Feel confident and secure when booking travel services
Feel confident and secure when booking travel services
Feel confident and secure when booking travel services
Choose experiences that feel memorable, comfortable, and socially engaging
Choose experiences that feel memorable, comfortable, and socially engaging
Choose experiences that feel memorable, comfortable, and socially engaging
Sitemap
Sitemap
With these insights in mind, I translated the experience into a clear and structured information architecture.
With these insights in mind, I translated the experience into a clear and structured information architecture.
The sitemap was designed to support both exploratory browsing and direct booking paths, ensuring users could easily navigate between discovering destinations, planning their trip, and managing bookings.
The sitemap was designed to support both exploratory browsing and direct booking paths, ensuring users could easily navigate between discovering destinations, planning their trip, and managing bookings.
Sitemap
With these insights in mind, I translated the experience into a clear and structured information architecture.
The sitemap was designed to support both exploratory browsing and direct booking paths, ensuring users could easily navigate between discovering destinations, planning their trip, and managing bookings.
User Flow
User Flow
With these insights in mind, I translated the experience into a clear and structured information architecture.
With these insights in mind, I translated the experience into a clear and structured information architecture.
The sitemap was designed to support both exploratory browsing and direct booking paths, ensuring users could easily navigate between discovering destinations, planning their trip, and managing bookings.
The sitemap was designed to support both exploratory browsing and direct booking paths, ensuring users could easily navigate between discovering destinations, planning their trip, and managing bookings.
User Flow
With these insights in mind, I translated the experience into a clear and structured information architecture.
The sitemap was designed to support both exploratory browsing and direct booking paths, ensuring users could easily navigate between discovering destinations, planning their trip, and managing bookings.
Visual Identity
Visual Identity
With the layout established, I developed a visual system that reflects the brand
With the layout established, I developed a visual system that reflects the brand
The visual identity combines clean typography, modern and clean UI elements, and high quality imagery to create a refined experience that remains clear and accessible for the target audience.
The visual identity combines clean typography, modern and clean UI elements, and high quality imagery to create a refined experience that remains clear and accessible for the target audience.
Visual Identity
With the layout established, I developed a visual system that reflects the brand
The visual identity combines clean typography, modern and clean UI elements, and high quality imagery to create a refined experience that remains clear and accessible for the target audience.
Wireframes
Wireframes
Wireframes
Once the structure was defined, I explored early layouts to determine how content would be organized on each page.
Once the structure was defined, I explored early layouts to determine how content would be organized on each page.
Once the structure was defined, I explored early layouts to determine how content would be organized on each page.
These wireframes focused on hierarchy, readability, and flow, helping shape a simplified experience that guides users step-by-step without overwhelming them.
These wireframes focused on hierarchy, readability, and flow, helping shape a simplified experience that guides users step-by-step without overwhelming them.
These wireframes focused on hierarchy, readability, and flow, helping shape a simplified experience that guides users step-by-step without overwhelming them.
Building on both structure and visual direction, I made a series of key design decisions to support usability and guide user behavior.
Building on both structure and visual direction, I made a series of key design decisions to support usability and guide user behavior.
Building on both structure and visual direction, I made a series of key design decisions to support usability and guide user behavior.
Each decision was driven by the goal of reducing friction, improving clarity, and creating a more intuitive experience from exploration through booking.
Each decision was driven by the goal of reducing friction, improving clarity, and creating a more intuitive experience from exploration through booking.
Each decision was driven by the goal of reducing friction, improving clarity, and creating a more intuitive experience from exploration through booking.
Clear Navigation & Hierarchy
Clear Navigation & Hierarchy
The interface prioritizes clarity through structured layouts, clear headings, and intuitive navigation. Content is organized to guide users naturally without overwhelming them.
The interface prioritizes clarity through structured layouts, clear headings, and intuitive navigation. Content is organized to guide users naturally without overwhelming them.
The interface prioritizes clarity through structured layouts, clear headings, and intuitive navigation. Content is organized to guide users naturally without overwhelming them.
Detailed Cruise Itineraries
Detailed Cruise Itineraries
Each cruise itinerary is designed to provide clear, day-by-day breakdowns of the journey, including destinations, activities, and excursions.
This level of detail helps users better understand what to expect, reducing uncertainty and supporting more confident decision-making before booking.
Each cruise itinerary is designed to provide clear, day-by-day breakdowns of the journey, including destinations, activities, and excursions.
This level of detail helps users better understand what to expect, reducing uncertainty and supporting more confident decision-making before booking.
Each cruise itinerary is designed to provide clear, day-by-day breakdowns of the journey, including destinations, activities, and excursions.
This level of detail helps users better understand what to expect, reducing uncertainty and supporting more confident decision-making before booking.
Simplified Booking Flow
Simplified Booking Flow
The booking process is broken into manageable steps to prevent overwhelm and support confident decision making, especially for users less comfortable with complex interfaces.
Login and “My Bookings” features provide users with a sense of control and continuity, reinforcing professionalism and encouraging repeat use.
The booking process is broken into manageable steps to prevent overwhelm and support confident decision making, especially for users less comfortable with complex interfaces.
Login and “My Bookings” features provide users with a sense of control and continuity, reinforcing professionalism and encouraging repeat use.
The booking process is broken into manageable steps to prevent overwhelm and support confident decision making, especially for users less comfortable with complex interfaces.
Login and “My Bookings” features provide users with a sense of control and continuity, reinforcing professionalism and encouraging repeat use.
Guided Planning Experience
Guided Planning Experience
A dedicated “Plan Your Trip” experience helps users who may be unfamiliar with cruise travel by providing step-by-step guidance and reducing uncertainty.
A dedicated “Plan Your Trip” experience helps users who may be unfamiliar with cruise travel by providing step-by-step guidance and reducing uncertainty.
A dedicated “Plan Your Trip” experience helps users who may be unfamiliar with cruise travel by providing step-by-step guidance and reducing uncertainty.
Trust Through Transparency
Trust Through Transparency
Pages like “Onboard Experience” and “About” were designed to build trust by clearly showing what users can expect, helping reduce hesitation before booking.
Pages like “Onboard Experience” and “About” were designed to build trust by clearly showing what users can expect, helping reduce hesitation before booking.
Pages like “Onboard Experience” and “About” were designed to build trust by clearly showing what users can expect, helping reduce hesitation before booking.
The final outcome of this project was recognized beyond the classroom.
The final outcome of this project was recognized beyond the classroom.
The final outcome of this project was recognized beyond the classroom.
This work was selected to be featured in the 2026 Juried Art Exhibition, and also recieved a "Best Rule-Breaker" Award, highlighting its overall execution and design approach.
This work was selected to be featured in the 2026 Juried Art Exhibition, and also recieved a "Best Rule-Breaker" Award, highlighting its overall execution and design approach.
This work was selected to be featured in the 2026 Juried Art Exhibition, and also recieved a "Best Rule-Breaker" Award, highlighting its overall execution and design approach.
REFLECTION
REFLECTION
REFLECTION
Designing for a Target Audience
Designing for a Target Audience
Designing for a Target Audience
This project emphasized how much design decisions depend on the user. Creating for an older, high-income audience required a stronger focus on clarity, spacing, and straightforward navigation to make the experience feel comfortable and easy to use.
This project emphasized how much design decisions depend on the user. Creating for an older, high-income audience required a stronger focus on clarity, spacing, and straightforward navigation to make the experience feel comfortable and easy to use.
This project emphasized how much design decisions depend on the user. Creating for an older, high-income audience required a stronger focus on clarity, spacing, and straightforward navigation to make the experience feel comfortable and easy to use.
Thinking Beyond Screens
Thinking Beyond Screens
Thinking Beyond Screens
Working on a full platform pushed me to consider how each page connects within a larger system. I focused on creating a cohesive experience where users can move naturally from exploring options to planning and booking without confusion.
Working on a full platform pushed me to consider how each page connects within a larger system. I focused on creating a cohesive experience where users can move naturally from exploring options to planning and booking without confusion.
Working on a full platform pushed me to consider how each page connects within a larger system. I focused on creating a cohesive experience where users can move naturally from exploring options to planning and booking without confusion.
Future Improvements
Future Improvements
Future Improvements
If I were to continue this project, I would incorporate user testing to validate assumptions and refine key interactions. I would also explore accessibility improvements to further support usability across different user needs.
If I were to continue this project, I would incorporate user testing to validate assumptions and refine key interactions. I would also explore accessibility improvements to further support usability across different user needs.
If I were to continue this project, I would incorporate user testing to validate assumptions and refine key interactions. I would also explore accessibility improvements to further support usability across different user needs.
VIEW OTHER CASE STUDIES
VIEW OTHER CASE STUDIES
VIEW OTHER CASE STUDIES
Let's Build Something Meaningful
Let's Build Something Meaningful
Let's Build Something Meaningful
I’m open to UX/UI roles, internships, and creative collaborations.
I’m open to UX/UI roles, internships, and creative collaborations.
I’m open to UX/UI roles, internships, and creative collaborations.
© 2026 Nidhi Anand Designs - All Rights Reserved.
© 2026 Nidhi Anand Designs - All Rights Reserved.